Is Your PPC Advertising Working?
If your paid advertising program is not generating the leads your business needs, then maybe it’s time for an audit. Pay-per-click advertising requires constant attention in order to be successful. The impact of factors like quality score and landing pages can affect not only when your ads show up but also have a big impact on the cost of your ads. If you are not sure what the return on investment in your PPC programs is, we can help you sort this out.
Let Us Conduct a Paid Search Audit for You
Our account audit will run diagnostics across all key areas of your account settings and performance. We step back from the detail in order to examine your landing pages and fit to your overall market in order to review your strategy and identify potential opportunities. Specifically we take a look at the following components:
- Overall performance
- Account structure
- Campaign settings
- Networks (search, partners, display)
- Devices (desktop, tablet, mobile)
- Keyword usage
- Ad copy and creative
- Ad extensions
- Landing pages
- Conversion measurement
A paid search audit is the first step to improving your return on investment in your advertising dollars. Contact us today to get your audit started.
Get in Touch WITH AN EXPERT
If you’re ready to discuss your needs, or better yet have a specific project in mind, get in touch with an expert digital marketing consultant who can help your business grow.